Sick Girl are a pretty popular brand, and granted, I find the sudden influx of them and Boy London into fashion mainstream (on every girl on every blog in every town, YAWN) perplexing given that they should probably be paying you to wear that fifty quid sweater that essentially turns you into a walking advertisement, but clearly, at twenty five, I don't understand because I am old and past it (and besides, I wore 3 stripe Adidas joggers just like everyone else back in the day, so it could be said that I'm a fucking hypocrite.).
What I really object to, though, is this snapback which has appeared on ASOS:
I'm not sure it's okay to charge people to wear a hat with such a misogynistic message, let alone £35. In fact I'm pretty sure it's like paying to be approached by nutters and chauvinist pigs, but hey, what do I know. Who on earth thought that this was an okay message to send out? If a girl walks around with this on her head then she is practically begging to be treated badly by men. I obviously disagree with the whole bizarre concept of "she was wearing a short skirt so she was asking to be raped", but this hat sends out a clear message that as a female, you are a toy, for men to use and discard at their convenience. A woman can wear what she likes, but if you wear this, you're cheapening yourself and the rest of us, and you're also fucking idiot.